The Marketing OS.

Spartan is the fractional CMO for personal injury law firms. We don't write strategy decks — we install the marketing operating system that runs your firm whether you show up to work or not.

Spartan is run by Matthew Tate — 15 years coaching marketing directors at law firms and home-services businesses.

The Marketing OS is one system. Not five products.

The five pillars work together. The cadence pillar holds the rhythm. The lead-gen pillar fills the top of the engine. The intake pillar keeps every lead alive. The reviews-and-nurture pillar keeps past clients producing. The reporting pillar tells you which dollar is working and which team member is fastest.

I install all five in 90 days. The first 30 cover cadence + scorecard + the intake dashboard. The next 30 cover the lead-gen engine, site CRO, and AI-powered speed-to-lead automation. The last 30 cover CRM workflows, review-request automation, and handoff.

After Day 90 the OS operates month-to-month. Your team runs the rhythm. I run point on the cadence, optimize against the scorecard, and set the quarterly Rocks. Fire me anytime. The system stays installed.

── Installed in 90 days. Operated month-to-month.

The system, in five parts.

01

Marketing Scorecard & Cadence

Marketing gets its own meeting, its own priorities, and its own scorecard — so you stop being the bottleneck.

What's inside
  • Weekly L10 meeting installed and run.
  • Quarterly Rocks (3 priorities, no more).
  • 60-second Monday scorecard.
Read more
02

Lead Generation Engine

Predictable lead flow from sources you own — not sources you rent.

What's inside
  • Google Business Profile worked to 100% completeness.
  • Local SEO foundational work (citations, schema, on-page).
  • One content channel committed and executed — not three half-channels.
Read more
03

Intake Conversions

Every lead — including 6 a.m. Saturday — gets a response inside 5 minutes.

What's inside
  • Site form CRO + speed-to-lead test.
  • AI-powered instant response, every time.
  • After-hours coverage routing + live response-time monitoring.
Read more
04

Reviews & Nurture Automation

Reviews on the system's schedule, not your team's memory. Past clients become a referral asset, not a closed file.

What's inside
  • Automated review-request sequences (post-signing, post-settlement).
  • CRM nurture workflows for warm and cold leads.
  • "By the way" automated post-consult follow-up.
Read more
05

Reporting & Attribution

You know every Monday which lead source is paying for itself — and which intake team member is the fastest.

What's inside
  • Marketing scorecard linked to Pillar 1.
  • Dedicated intake dashboard, separate from your case management software.
  • Per-source attribution + per-team-member performance visibility.
Read more

Three steps. Eighty days.

01

Diagnostic

$3,500 · 2 weeks

You complete the Asset Audit Questionnaire. We run a 4-hour live working session. You get a scored OS Map and a 90-day prescription inside 24 business hours.

02

Install

$25,000 · 90 days

I install all five pillars: cadence + scorecard, lead-gen engine, intake conversions, reviews + nurture, reporting + attribution. Your team runs the rhythm by Day 90.

03

Operate

$8,000/month · month-to-month

I run point on the cadence, optimize against the scorecard, set quarterly Rocks. Fire me anytime. The system stays installed.

Reading this and recognizing your firm? Book a Diagnostic.

$3,500. Two weeks. You'll know exactly what to fix and in what order. The fee credits toward the install if you go forward within 30 days.

Book Your Diagnostic

The shift.

Before the OS
  • Five marketing functions, none of them owned by anyone.
  • Decisions made in hallways, never tracked.
  • Different tools, different data, different stories.
  • The system lives in the founder's head.
After the OS
  • One system. Five pillars. One scorecard.
  • Every decision logged against a quarterly priority.
  • One dashboard. One source of truth on every lead.
  • The system runs whether the founder is in the office or not.

Common ones.

01 What happens in the 90-day install?
Days 1–30: I install the meeting cadence, your scorecard, and the intake dashboard. Days 31–60: lead-gen engine (GBP, local SEO, content channel), site CRO, and AI-powered speed-to-lead automation. Days 61–90: CRM workflows, review-request automation, and handoff. By Day 90, the system runs without me babysitting it.
02 How is Spartan different from a marketing agency?
Agencies bill hours, rotate account managers, and leave nothing behind when fired. I install a system that runs whether I'm here or not. You don't rent results from me — you own them.
03 Will you run our paid ads?
No. I don't run paid ads. I install the operating system that makes your existing ad spend convert harder. If you don't have ad spend yet, that's fine — most of the lift comes from intake conversion, not more leads.
04 Do you work with law firms outside of personal injury?
Phase 1 is PI only. I'll accept estate planning or small general practice firms as warm referrals when there's a good fit, but my playbooks are built for PI.

Stop running your firm without a system.

Install the Marketing OS. Start with the Diagnostic.

Book Your Diagnostic
Or get the weekly Teardown.

Get In Touch

Email: [email protected]

Address Office: 5501 Trin Street, Alexandria VA 22310

Terms & Conditions

Assistance Hours:

Mon – Sat 9:00am

Sunday – 8:00pm

5501 Trin St, Alexandria, VA 22310, USA

Email: [email protected]

Phone: (571) 233-5466

Address Office: 5501 Trin Street, Alexandria VA 22310