The 90-Day Lead-Gen Sprint.
Three months. Paid ads, local SEO, and conversion optimization — installed and running on your firm's domain, with the playbooks documented before we leave. The Sprint is the first stage of the Marketing OS Install for firms that need revenue moving inside 90 days. The full fee credits dollar-for-dollar toward the $25,000 Install if you go forward within 30 days of Sprint end.
Sprint requires a completed Diagnostic. Spartan is run by Matthew Tate — 15 years coaching marketing directors at law firms and home-services businesses.
Three minutes on the Sprint.
I'm Matthew. Three minutes on what the Sprint is, why it's the fastest way into the Marketing OS, and how the credit mechanic makes the math obvious if you're going to do an Install anyway.
Strategy decks don't pay payroll. Five-pillar systems don't generate revenue in week one. You need a campaign that converted last Tuesday.
Most firms hire an agency for exactly this reason — they want the phone to ring. Six months later the agency has rotated three account managers, the ad spend is up, the signed-case count is flat, and nobody can tell you which dollar of the $40,000 worked. When you fire them, nothing installed in your firm stays behind.
The Sprint solves this without becoming that.
For 90 days, I install the revenue-generating pillars of the Marketing OS — lead generation and intake conversions — at the pace and channel mix your firm needs. Paid ads on Google. Paid social. Local SEO. Site conversion optimization. The mix is yours; the system is mine.
At the end of 90 days, the playbooks are yours. The campaigns are documented. The dashboards are running. You can stop here and keep running them. You can graduate into the full Install and credit every dollar you paid me toward the $25,000 Install fee. Or you can fire me — the system stays installed regardless.
Three tiers. Pick by channel mix.
The Sprint runs on three tiers. The tier you pick is a function of three variables: how many channels you want to attract clients from, how much competition you're up against on each one, and your monthly ad spend budget.
Local ($1,500/mo) is one channel deep. Local SEO, Google Business Profile, citations, backlinks, and a social posting cadence. No paid ads at this tier — local intent and review velocity do the work.
Mid ($4,000/mo) is two-channel-deep with optionality. Pick one: full-site optimization plus conversion automation plus email campaigns, OR Local plus managed PPC. The path you take is decided together at the Diagnostic recap based on which leak the OS Score surfaces — not in a sales conversation.
Full ($7,000/mo) is the full spectrum. Paid ads on Google. Paid social. Retargeting. Site content. Social content. Backlink building. AI optimization for emerging search. Full-site conversion optimization.
You don't decide which tier in a sales call. We decide together at the Diagnostic recap, because the Diagnostic data tells us which tier matches the leak.
"Sprint pricing scales with three variables: the number of channels you want to attract clients from, the competition level on each channel, and your monthly ad spend budget."
Local is 1 channel deep. Full is 6. Mid is the middle.
Tier by tier.
Local
$1,500
per month
3 months = $4,500 total
Best for: low monthly ad spend, geographic-intent traffic, no current paid presence.
What's in scope
- Google Business Profile to 100%
- Citations + backlinks (quarterly cadence)
- Social posting cadence
- Monthly performance report
Mid
$4,000
per month
3 months = $12,000 total
Best for: existing ad spend + one new disciplined channel.
What's in scope (pick at recap)
- Everything in Local
- Path A: Site CRO + email campaigns
- Path B: Managed PPC on one platform
Full
$7,000
per month
3 months = $21,000 total
Best for: multi-channel paid + content + CRO at scale.
What's in scope
- Paid ads (Google + Social + Retargeting)
- Site + social content production
- Backlink building + AI optimization
- Full-site CRO
- Weekly campaign-performance review
Three months. Three phases.
Month 1
Audit, Install, Launch
You're already through the Diagnostic, so I have the Asset Audit, the OS Score, and the prescription. Month 1 is where I get hands on. I install whatever your tier scoped: ad accounts spin up, tracking goes live, GBP gets worked, the first content drops, the email sequence fires. Live campaigns by Day 30.
Month 2
Optimize, Scale, Document
Campaigns are running and data is landing. This is the month I cut the losers, double the winners, and start documenting the playbooks your team will own. Every campaign decision gets logged with the rationale. The dashboard you'll use during Operate gets built and tested.
Month 3
Handoff, Decision Point
Final-month optimization plus full handoff. You receive the documented playbooks, the dashboard access, the campaign-management SOPs, and a 30-minute closeout where I walk your team through the runbook. Inside 30 days of Sprint end, you decide: graduate to the full Install, continue running the Sprint playbooks on your own, or fire me and keep the system anyway.
For Sprint graduates who continue to Install, the Install runs 60 days — not 90 — because Pillars 2 and 3 are already in place. Same $25,000 fee, same 5-pillar OS at the end, just compressed. You don't pay twice for the same pillars getting installed.
How the credits work.
The ad-spend mechanic. You pay the ad platforms directly — Google, Meta, LinkedIn. Spartan invoices the management fee only. We recommend the budget; you approve it; the platforms invoice you. No markup on media spend. No principal-agent conflict on whether to push more spend.
Typical ad-spend ranges (paid by you directly to ad platforms, not by Spartan):
- Local tier: $0 — no paid ads at this tier
- Mid tier (Conversion path): $0 — no paid ads on this path
- Mid tier (PPC path): $3,000–$10,000/month
- Full tier: $5,000–$25,000+/month
Actual budget recommended at the Diagnostic recap based on your practice area, market, and competition. You always approve the spend before any campaign goes live.
The credit mechanic. 100% of Sprint fees credit dollar-for-dollar toward the $25,000 Install fee if you sign the Install agreement within 30 days of Sprint end. Stacks with the $3,500 Diagnostic credit. Net math at the Full tier:
| You paid in | Amount | Net to Install fee |
|---|---|---|
| Diagnostic | $3,500 | Credit if Install signed within 30 days of recap |
| Sprint (Full tier × 3 months) | $21,000 | Credit if Install signed within 30 days of Sprint end |
| Install fee | $25,000 | Net new = $500 |
Why is Sprint's monthly fee lower than Operate's $8,000/month? Different work, different value. Sprint is implementation-priced — heavy hours, fixed 90-day timeline, designed to prove the system works before you commit to the Install. Operate is value-priced — ongoing access to the operator of an installed system, with the system itself producing the leverage. You're not buying hours at $8,000/month; you're buying the system staying installed.
Sprint requires a completed Diagnostic. Sprint pricing tier is selected together at the Diagnostic recap.
The shift.
- You either don't have paid acquisition running, or you have it running and can't tell which dollar produced which signed case.
- Your last agency invoice is a black box. Hours, deliverables, no attribution.
- You've been told you need "more leads" but you suspect intake conversion is the real leak.
- Trying to decide between an agency, a hire, or an install — and stuck.
- Live campaigns producing tracked leads, attributed to source, dollar by dollar.
- Documented playbooks your team owns at handoff — you don't rent the result.
- Pillar 2 and Pillar 3 of the Spartan Marketing OS installed and running.
- 30 days to decide whether to graduate to the full Install, continue solo, or walk. Either way the system stays.
Where the Sprint sits in the funnel.
Diagnostic filters. Sprint installs revenue pillars. Install completes the 5-pillar OS. Operate keeps it running. The credits stack — you don't pay twice for the same work.
