Our fractional CMO service for law firms develops the firm's vision and installs a human-driven, AI-supported marketing and intake system — measured by how much the owner takes home, not how many marketing tasks we check off.
Spartan is run by Matthew Tate — 15 years coaching marketing directors at law firms and home-services businesses.
Every engagement runs in 90-day blocks, not month-to-month and not annual.
— Every block opens with a planning week and closes with a recap week. The work in between is the install. The cadence in between is what makes the install hold.
Every block opens with a planning week — refresh of the 90-day priorities, the scorecard's calibration, and the install sequence for the next twelve weeks. Every block ends with a recap week — the read on what moved, what didn't, and what the next block should look like.
All three tiers cover all five pillars from Day 1. What varies between tiers is the implementation split — how much of the install we own versus how much your team co-implements alongside us. We name the right tier at the OS Diagnostic recap, not on a discovery call.
$3,500/mo · 90-day blocks
We organize your five pillars on top of a working baseline. Your team carries most of the implementation; we direct it. Ninety-day blocks.
When it fits: Your firm already has a working marketing baseline across most pillars. What's missing is the operating-system organization — the cadence, the scorecard, the 90-day priorities, the per-pillar focus that turns scattered activity into one system. We layer on top; your team carries significant co-implementation.
Talk about Fractional CMO Engaged$7,000/mo · 90-day blocks
We split implementation with your team across all five pillars — the balanced engagement most firms land on. Ninety-day blocks.
When it fits: The most common case. Mixed baseline across pillars — some are working, others need a real build. We co-implement with your team in a balanced split. This is where most firms land at the OS Diagnostic recap.
Talk about Fractional CMO Embedded$10,500/mo · 90-day blocks
We own most of the install end-to-end while your team absorbs at a sustainable pace. Ninety-day blocks.
When it fits: Greenfield or near-greenfield. The pillars are weak across the board, or your team is too thin to co-implement at speed. We run point on most of the work; the longer absorption pace builds in adoption time so your team can grow into the operating system rather than have it dropped on them.
Talk about Fractional CMO AnchorThe five pillars are one system, not nine products. Cadence holds the rhythm. Lead generation fills the top of the engine. Intake keeps every lead alive. Reviews-and-nurture keeps past clients producing. Reporting tells you which dollar is working and which intake team member is the fastest.
Every CMO tier covers all five from Day 1. The depth per pillar — and the implementation split — is what varies by tier.
The delivery is human-driven, AI-supported: senior operator judgment up front, with AI handling the parts that used to eat disproportionate operator hours. AI shows up inside the pillars where it earns its place — never as a headline feature.
Marketing gets its own meeting, its own priorities, and its own scorecard — so the owner stops being the bottleneck.
What's insidePredictable lead flow from sources you own — not sources you rent.
What's insideEvery lead — including 6 a.m. Saturday — gets a response inside 5 minutes. The intake organization runs on SOPs, not memory.
What's insideReviews on the system's schedule, not your team's memory. Past clients become a referral asset, not a closed file.
What's insideYou know every Monday which lead source is paying for itself — and which intake team member is the fastest.
What's insideA free 15–30 minute call to see if we're a fit. If the OS Diagnostic is the right next step, its fee credits dollar-for-dollar toward your first CMO month if we sign within thirty days.
The OS Diagnostic is a standalone first piece of work, sold after a discovery call. It's where most CMO engagements begin.
The OS Diagnostic is a fixed-scope working engagement across two weeks: an asset audit questionnaire your team completes in week one, a four-hour live, recorded working session in week two, and a scored OS Map plus a written prescription within twenty-four business hours of the session. $1,500 for the first 3 clients, then $3,000.
The prescription names the right tier — Engaged, Embedded, or Anchor — based on the per-pillar baseline we scored. We name the tier at the recap, not on a call. It also names the per-pillar emphasis for the first 90-day block.
Credit mechanic. The Diagnostic fee credits dollar-for-dollar to your first CMO month if we sign within thirty days of recap. The work in the Diagnostic is the same work done in month one of any CMO engagement, so you never pay twice for it. Walk away with the roadmap and the OS Map is yours.
We never pitch a CMO block inside the OS Diagnostic working session itself. The session earns trust; the proposal follows. The recap lands a written read of your marketing system; the CMO proposal lands a few days after, with the right tier already named.
"Agencies report activity. We're accountable to what you take home." Here is what that means in writing:
At every 90-day renewal, you elect one of four options:
For CMO alumni whose marketing is mature enough to step beyond it, fractional COO work opens as a parallel path — strategy and cadence oversight extended firm-wide. Firms that run both with us at once work with us as an Executive Partner relationship. Both open through a renewal conversation, not a buy button — raise it with us at any recap.
$1,500/mo · 90-day blocks · client-elected at renewal.
Sustain is the renewal election firms make when the install work is mature, the firm's team is running the weekly cadence themselves, and what's left is strategy oversight and scorecard recalibration. It's not automatic. It's not forced. It's an option you elect at the end of the first 90-day CMO block, when the operating system is installed and the question becomes how much ongoing intensity the firm actually needs.
What you get at $1,500/moWe run the strategic oversight and the scorecard recalibration. Your team runs the weekly marketing cadence — they've been doing it under the CMO engagement for at least a quarter, and at this point they're better at it than we'd be remote-controlling them. Sustain respects that handoff.
The strategic roleSustain is the capacity unlock that keeps the relationship alive after the install matures. Without it, the only options at renewal are continue-at-full-intensity or end cleanly. With it, the firm steps to the right ongoing weight, the operating system keeps refining as tools evolve, and the door stays open to step back up to a CMO tier at any future renewal if a launch, partner change, market shift, or intake breakdown surfaces the need.
Step to Sustain at renewalFor a much lighter ongoing relationship — twice-monthly calls and fair-use async access, thinking-partner work rather than installation — firms can also step down to Coaching at $500/month.
| Service | What it is | Price | Commitment |
|---|---|---|---|
| OS Diagnostic | The two-week scored teardown + prescription | $1,500 (first 3 clients) / $3,000 | Standalone first piece of work, sold after a discovery call. |
| CMO Engaged | We direct; your team implements most of it | $3,500/mo | 90-day blocks |
| CMO Embedded | Balanced implementation split — the most common case | $7,000/mo | 90-day blocks |
| CMO Anchor | We own most of the install end-to-end | $10,500/mo | 90-day blocks |
| Sustain | Strategy oversight after the install matures | $1,500/mo | 90-day blocks, client-elected after first CMO block |
The Diagnostic fee credits dollar-for-dollar to your first CMO month if you sign within thirty days of the OS Diagnostic recap. Credits are computed on what you actually paid — a credit, once applied, is exhausted, and your credits never exceed your cash paid.
90-day blocks are billed 50% at block start and 50% at day 45. No long-term contracts — the owner elects the next 90 days at every renewal.
For firms in a defined transitional moment — pipeline emergency, escape from a bad vendor, or a marketing reset forced by a change at the firm — ask us about Reset: a single 90-day transitional block at $8,000 with mandatory convert-or-exit at day 90. It's prescribed at the OS Diagnostic when it fits, not sold from a page.
Three tiers, all 90-day blocks.
| Tier | What it is | Price/mo |
|---|---|---|
| CMO Engaged | We direct; your team implements most of it | $3,500 |
| CMO Embedded | Balanced implementation split — the most common case | $7,000 |
| CMO Anchor | We own most of the install end-to-end | $10,500 |
Blocks are billed 50% at block start and 50% at day 45.
Every tier covers all five pillars from Day 1. What varies between tiers is implementation split — Engaged means your team co-implements significantly with us; Embedded — the most common case — is the balanced split between the two; Anchor means we own most of the install while your team absorbs at a sustainable pace. We name the right tier at the OS Diagnostic recap, not over a discovery call.
We install your operating system. Start with a free discovery call.
Email: [email protected]
Address Office: 5501 Trin Street, Alexandria VA 22310
Assistance Hours:
Mon – Sat 9:00am
Sunday – 8:00pm
